Above is the Marketing Process model used by the Marketing Management course at ISB, and in almost every other college too. Much of the talk and thought in this subject can get quite haphazard, as our group found out during all the previous case studies. K kept telling us... 'Guys we need structure!', and we kept nudging those poor numbers, coaxing them to mate amongst themselves using whatever mathematical operator they deemed fit and churn out for us a magical strategy. We were reminded today, rather straight, by Prof. Raju that it makes sense to internalize this one meaningful diagram and structure all Marketing Strategy / Thinking (or Marketing Globe if you prefer) around this model. Right then... you Pregnant Path of Practice and Perception... (4P's iudn) in you go!
1 comment:
hey - you should leave cheat sheets for all subjects on ur blog :)
we will benefit tremendously from those notes of the 30+er that u r :))
what on earth do u mean by 'pregnant path'- ...is this due to some kind of initiative incest????
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